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Privacy Policy

(Effective Date: November 22, 2021)

This Privacy Policy applies to the information that you provide to ReynoldsScience.com which is operated by RAI Services Company, a subsidiary of Reynolds American Inc. (“we”, “our” or “us”) in connection with your interactions with us via mail, email, telephone, text message, mobile app or the Internet. The references in this Privacy Policy to “Website” also refer to mobile apps if applicable in the relevant context. By interacting with us and sharing information about yourself or others, you agree that the information you share will be handled in accordance with this Privacy Policy, as amended.  By interacting with us and sharing information about yourself or others, you agree that the information you share will be handled in accordance with this Privacy Policy, as amended.

RESTRICTIONS ON ACCESS AND USE

Geographic Restrictions. This Website is operated, in whole or in part, from the United States. Personal information may be accessed by us or transferred to us in the United States or to our affiliates, business partners, or service providers elsewhere in the world. By using this Website, or transmitting information to us, regardless of where you live in the world, you consent to have any personal information you provide to us transferred to, processed, and stored in the United States or elsewhere in the world, and you authorize us to use and collect your personal information in accordance with this Privacy Policy. We will undertake reasonable steps to protect the privacy and security of personal information according to this Privacy Policy regardless of where it is processed or stored, although we cannot guarantee against illegal access to it and we disclaim liability for such illegal access.

WHY WE COLLECT

This Website is operated for the purpose of distributing the science behind our new product categories. We collect information to serve these purposes, including to administer, operate and improve this Website.

WHAT WE COLLECT

We collect information about you in many ways, including directly from you, your devices and your interactions with us, whether in person, by mail or electronically, including on this Website. We may also receive information about you from service providers that provide services for us in connection with this Website as well as from service providers to whom you have provided information.

 

Personal Information. “Personal information” is data that can be used to uniquely identify or contact an individual, such as your name, phone or mobile number, mailing address, email address, age, social media information (e.g., ID/username, profile picture, gender, age range). There are several ways in which you may explicitly and intentionally provide us with, and consent to our collection of, personal information, including:

Examples of Information That May Be Collected Automatically:

  • Location Information. Your devices may transmit general location information (e.g., region, city and state) to us. This allows us to provide you with content that may be relevant to you based on your location.
  • Traffic Data. Whenever you visit or interact with this Website, we (as well as our service providers) may use assorted technologies that automatically or passively collect information about how it is accessed and used by you. We refer to this information as traffic data. Traffic data may include, but is not limited to, your IP address, device type used to access this Website (i.e., computer or mobile device), unique number assigned to identify such device, application version, click path taken through this Website and your use of features or applications on this Website. Technologies we use to collect traffic data, include, but are not limited to, cookies and beacons.
    • Cookies. Cookies are pieces of information that a website stores on your computer. We may place temporary cookies or similar files on your computer or other devices used to access this Website to facilitate navigation (e.g., to streamline the login process), to personalize your experience while visiting this Website (e.g., allowing us to select content that is most likely to appeal to you based on your preferences or location), and for security purposes (e.g., to maintain security while you browse this Website and help ensure that only authorized adult tobacco or nicotine consumers are on this Website). Please refer to your browser’s help menu for more information on how to manage your cookie settings. If you disable or opt out of receiving cookies, some features and services on this Website may not work as intended and you may not have access to all of the services and features we may offer.
    • Beacons. Web beacons (also known as spotlight tags, Internet tags, pixel tags and clear GIFs) are transparent images that may appear on this Website, in our emails, or elsewhere. Web beacons may collect information about your interactions with this Website and our emails, including the pages you view, the emails you open, the features you use, the links you click and other actions you take in connection with this Website or emails from us in order to deliver content that may be of the most interest to you and to improve this Website.

 

WHO WE MAY SHARE INFORMATION WITH

 

We do not sell, rent or share information about you except as described in this Privacy Policy.

  • Our Affiliates and Service Providers. We may share and disclose information among our businesses, including employees, agents and affiliates of our businesses. In addition, we may share your information with non-affiliated businesses that perform services for us. For example, among other things, we may use a service provider to correct technical problems and malfunctions on this Website and to help us provide, improve, protect, and promote this Website and services. When we contract with such service providers to help us conduct our business, we do not permit them to use or store your personal information for any purpose other than the work they are doing on our behalf or as required by law.
  • Other Third-Parties. We may also share your information with non-affiliated third-parties, including, for example: (1) if we believe that there has been a violation of our policies regarding this Website; (2) if we believe that someone may be causing injury to our rights or property, or those of anyone else; (3) to respond to judicial process or to provide information to law enforcement or other governmental agencies; (4) otherwise as required by law; or (5) in the event of a liquidation, reorganization, merger, consolidation, change of control, asset or stock acquisition/disposition or other corporate combination.

 

HOW WE PROTECT YOUR PRIVACY

We use reasonable precautions, including, but not limited to, technical, administrative, and physical procedures, to protect personal information from loss, misuse, or alteration. Although guaranteed security does not exist on the Internet or offline, we make commercially reasonable efforts to handle such information consistent with this Privacy Policy and applicable laws. Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third-parties. Therefore, your use of this Website, social media and other platforms and sharing of your personal information with us is at your own risk.

 

HOW YOU CAN MANAGE YOUR PRIVACY

Using an “unsubscribe link”. If you receive any email communication from us, you will be given the option to “unsubscribe” from receiving further email communications from us at any time.

Be sure to include any contact information that you want removed from our contact list, including physical addresses, phone numbers, and email addresses (if you use more than one email address, send your opt-out email from each of your email addresses).

We may not be able to correct or update personal information previously provided by us to third parties. Your option not to receive promotional and marketing material will not preclude us from corresponding with you, by email or otherwise, regarding your existing or past business relationships with us, if any (e.g., any use of our services, or responses to requests for information you pose to us either through use of this Website or by other means), and will not preclude us from accessing and viewing your personal information in the course of maintaining and improving this Website and our services.

 

Do Not Track Requests & Third-Party Tracking. Unless your browser settings are configured to make your online activities and publicly available information about your online activities (such as traffic data described above) invisible to usage analytics tools, your online activities within a Website are not omitted from usage analytics to the extent your browser only sends us a “do not track” message and does not otherwise screen you from tracking without any action on our part. Third-parties, other than our service providers (such as our Website analytics providers), do not have authorization from us to track which websites you visited prior to and after visiting this Website. That said, we cannot control all third-party tracking and there may be some third-party tracking over time and across third-party websites that occurs without our knowledge or consent.

How You Can Protect Yourself Against Identity Theft. If you would like to learn more about protecting against identity theft, you can visit the FTC’s website for more information on how to avoid identity theft at: https://www.consumer.ftc.gov/features/feature-0014-identity-theft.

 

LINKS TO THIRD-PARTY WEBSITES

From time to time, we may provide information about or links to unaffiliated third-party websites. Those websites operate independently from us (and our affiliates) and may have their own privacy statements in place which we recommend you review if you visit any linked websites. To the extent any such third-party websites you visit are not owned and operated by us or our affiliates, neither we nor our affiliates are responsible for their content or any use of those websites. The ability to access information of third-parties from this Website, or links to other websites or locations, is for your convenience and does not signify our endorsement of such third-parties, their services, other websites, products, services, locations or other content.

 

NOTICE TO CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS & SHINE THE LIGHT

If you are a California resident, you have the right, pursuant to Section 1798.83 of the California Civil Code, to receive once a year, free of charge: (1) information identifying each third-party company to whom we may have disclosed, within the past year, personal information pertaining to you for that company’s direct marketing purposes; and (2) a description of the categories of personal information disclosed to that third-party company in the immediately preceding calendar year. If you are a California resident and would like to make this request, please call 1-800-665-6381. In addition, please refer to “Who We May Share Information With” above to see our practices related to our affiliates.

 

NOTICE TO CALIFORNIA RESIDENTS – YOUR CCPA RIGHTS

If you are a California resident, you have certain rights, pursuant to the California Consumer Privacy Act of 2018 (or “CCPA”). These CCPA rights may only apply in certain circumstances and are subject to certain exemptions. Please see the table below for a summary of your rights. You can exercise these rights using the contact details below.

 

Right to Know As a California resident, you have the right to request that we disclose what personal information we collect, use, disclose and/or sell. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, that service provider will not retain such information provided for verification purposes.
Right to Request Deletion As a California resident, you have a right to request the deletion of your personal information collected or maintained by us. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, that service provider will not retain such information provided for verification purposes.
Right to Non-Discrimination As a California resident, you have a right not to receive discriminatory treatment by us for the exercise of any of your CCPA rights.
Authorized Agent As a California resident, you can exercise your CCPA rights or you can designate an authorized agent to make a request on your behalf. We may require that you provide the authorized agent written permission to submit a request on your behalf and that the authorized agent verifies their own identity directly with us.
Contact Us for More Information If you have questions about this Privacy Policy, including anything in this section about Your CCPA Rights, please contact us at 1-800-665-6381.

 

Category of personal information Sources of personal information Business or commercial purpose for which it was collected Categories of third-parties with whom the business shares personal information
Identifiers (such as name, date of birth, telephone number, mailing address, email address, internet protocol address, and unique number assigned to identify the device used to access this Website) Directly from you; via our service providers For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, processing payments, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes N/A
Categories of personal information outlined in Section 1798.80(e) (such as name, address, and telephone number) Directly from you; via our service providers For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes N/A
Internet or other electronic network activity (such as browsing history, browser type and version, search history, and other information regarding a consumer’s interaction with an internet website, including screen resolution, monitor color depth, operating system, JavaScript version, connection speed, device type used to access this Website (i.e., computer or mobile device), application version, click path taken through this Website, and other publicly available information) Directly from you; via our service providers For our operational purposes; performing services on behalf of the business including providing advertising or marketing services and providing analytic services; auditing related to a current interaction with the consumer and concurrent transactions; and auditing compliance with relevant standards; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes N/A
Characteristics of certain protected classifications under California or federal law (such as age (40 years or older) and sex (including gender)) Directly from you; via our service providers For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, verifying information, providing advertising or marketing services and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes N/A
Commercial information, including products or services purchases, obtained, or considered, or other purchasing or consuming histories or tendencies Directly from you; via our service providers For our operational purposes; performing services on behalf of the business including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying information, providing advertising or marketing services and providing analytic services; commercial purposes N/A
Geolocation data Directly from you; via our service providers For our operational purposes; performing services on behalf of the business including providing advertising or marketing services and providing analytic services; commercial purposes N/A
Inferences drawn from any personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, behavior and attitudes Derived from information we received directly from you and via our service providers For our operational purposes; performing services including maintaining or servicing accounts and providing advertising or marketing services and providing analytic services; commercial purposes N/A

 

If you are a California resident and would like to submit a verifiable consumer request, you can do so using any of the following designated request methods:

  • To submit a request on behalf of yourself, please complete a webform using this link CCPA_Rights_Request;
  • To submit a request for a California resident as an Authorized Agent, please complete a webform using this link CCPA_Agent_Request;
  • For information regarding submitting a Household request, please visit this link.

 

Alternatively, you may also call our toll-free number at 1-877-881-0861 to submit a request. Please follow the voice prompts and speak slowly and clearly so we may complete your request.

We may ask for certain information to verify a request in accordance with applicable law.

We did not disclose or sell any personal information to third parties for their business or commercial purposes during the last 12 months. We do not knowingly collect any personal information from anyone under 21 years of age.

If you would like to print a copy of this Privacy Policy, please select the “Print” button in your web browser.

 

CHANGES TO THIS PRIVACY POLICY

We reserve the right to change this Privacy Policy without prior notice to you. We will update this page when we do so. You should check this Privacy Policy frequently on this Website to see recent changes. Use of this Website following such changes constitutes your acceptance of the revised Privacy Policy then in effect.